Takaful isn’t just about protection it’s about trust, inclusion, and access. And as more customers engage with financial services through digital wallets, mobile apps, and banking platforms, the way we deliver Takaful also needs to evolve.
That evolution is called Embedded Takaful and it’s changing how protection reaches people.
Instead of selling Takaful separately, embedded models let financial services providers offer coverage within everyday products. Think: automatic health coverage with a mobile wallet balance, or crop Takaful built into an agri-loan from a rural bank.
At Tidal Waves, we make it possible.
What is Embedded Takaful?
Embedded Takaful means offering protection plans at the point of need, without requiring the customer to separately apply, fill forms, or even fully understand the product upfront.
It allows:
- – A wallet app to include accidental death cover for users maintaining a minimum balance
- – A microfinance bank to include family Takaful with every loan
- – A telecom operator to offer health or device Takaful for prepaid bundles
It’s seamless. It’s timely. And it meets people where they already are.
Why Embedded Takaful Matters Now More Than Ever
📈 Customer expectations are shifting – People want protection that’s quick, relevant, and already included.
🌐 Digital infrastructure is in place – Millions now use mobile wallets and digital accounts even in rural areas.
⏳ Shariah compliance is becoming mandatory – By January 1, 2028, Pakistan’s entire financial sector must operate within a fully Islamic, Shariah-compliant framework. That includes banks, insurers and yes, embedded offerings.
💡 This means all embedded protection must now align with Takaful principles, including risk-sharing, transparency, and Shariah governance.
How Tidal Waves Makes It Easy
We’ve built the backend rails that make Embedded Takaful work securely, instantly, and Shariah-compliantly.
Here’s how:
- Plug-and-Play APIs: Our system connects effortlessly with banking, wallet, and telecom platforms. You can embed a Takaful plan with any transaction no need to rebuild your core systems.
- Product Engine for Micro-Coverage: From accidental injury to funeral expense coverage, our platform allows you to configure low-cost, Shariah-approved products in days not months.
- User Consent & Communication Flows: Digital consent, confirmations, and benefit education all handled via in-app prompts, SMS, WhatsApp, or agent scripts.
- Claims Made Simple: Digital claim filing, real-time status updates, and audit-compliant tracking your customers stay informed, your ops team stays in control.
- Full Shariah Compliance Built-In: Every module onboarding, risk pooling, surplus management, and claims is aligned with SECP and Shariah standards.
Real-World Use Cases
Here’s what Embedded Takaful can look like in action:
📲 Mobile Wallet + Life Takaful – Users keeping a monthly balance over PKR 1,000 receive automatic family Takaful, funded by the platform’s CSR fund.
🏦 Microfinance Bank + Loan Protection – Borrowers are automatically enrolled in a group Takaful scheme covering outstanding loans in case of death or disability.
🌾 Agri-Tech + Weather Index Takaful – Farmers using an agri-app get weather-triggered crop protection with each seasonal transaction.
⏳ The Clock is Ticking: Shariah Compliance by 2028
As mandated by Pakistan’s Federal Shariat Court and reinforced by the State Bank and SECP, the entire financial sector including Takaful and conventional insurance must transition to a fully Islamic, Shariah-compliant model by January 1, 2028.
Tidal Waves is here to help providers prepare, digitize, and scale in a way that aligns with both Shariah principles and modern efficiency.
Whether you’re embedding Takaful from scratch or migrating legacy insurance models, our platform supports the full journey including system integration, product restructuring, and Shariah-aligned reporting.
Let’s Build the Rails for Embedded, Ethical Protection
If you’re ready to explore how your platform can embed Takaful offerings the right way fast, compliant, and customer first let’s talk.
📩 Contact us today to explore integration options, product co-design, and a demo of the Tidal Waves platform.
Together, we’ll make inclusive, ethical protection part of everyday finance.
